Jolly Pines: A Festive Campaign with Kaleb Cooper, SDL & Hawkstone

How do you turn a Christmas tree into a conversation starter?

We partnered with SDL Solutions, Kaleb Cooper Contracting, and Hawkstone Brewery to launch Jolly Pines - a sustainable initiative delivering high-quality Christmas trees with a side of celebrity cheer.

From concept to delivery, we led the creative behind a festive PR and content campaign that combined storytelling, sustainability, and standout visuals. With 19 locations filmed in one day, over 20 new stockists secured, and a flurry of press and social buzz, the results spoke for themselves.