Britain's Best Kept Secret Campaign

Client: The Forest of Dean and Wye Valley Tourism

Date: November 2024

When the Forest of Dean and Wye Valley Tourism DMO wanted to raise their profile, we built a full campaign around a simple, powerful idea: Britain’s Best Kept Secret.

From initial concept and storyboarding through to filming, editing, and rollout, we delivered a multi-platform strategy that positioned the region as a must-visit destination.

Over five intensive days, we filmed more than 20 businesses and locations - from ziplining through the treetops and paddleboarding the River Wye to exploring historic gems like Tintern Abbey - capturing the full depth and diversity of experiences the area has to offer.

Alongside the hero video, we produced a suite of themed short-form content for social, managed cross-channel publishing, and engaged local partners to maximise reach.

The result? A campaign that sparked curiosity, built regional pride, and brought new visitors to one of the UK's most underrated destinations.

To read more about this campaign and to see the full results, check out our work here.