CASE STUDY
A Partnership with GCRP, Great Western Railway & Pulhams Coaches
The Challenge
GCRP, Great Western Railway, and Pulhams Coaches partnered to promote car-free travel throughout the Cotswolds through a new Integrated Travel map.
The project required a clear marketing strategy that focussed on reaching and engaging prospective visitors — while also showcasing the physical and virtual map.
The Approach
Video direction and production
Strategic planning and storyboarding
Sourced actors and filming locations
Creative direction on the day
Production of main video and social media shorts
Integrated marketing campaign
Created targeted social-first videos focusing on specific themes
Press release
Design work for
Optimised META advertising campaigns
Comprehensive social media strategy
Comprehensive PR launch event featuring key stakeholders
The Results
Digital engagement
226,370 social video views
658,576 total impressions across platforms
17,630 link clicks through strategic social advertising
18,158 social media engagements (likes, shares, comments)
Content and website performance
10,753 new website visitors
11,651 views on our optimised Leisure Trails Landing Page
854 views on our Moreton-in-Marsh Integrated Travel Map blog content
752 online map downloads
Physical distribution success
Successfully distributed 7,000+ physical maps
Multiple venues requested restocks, demonstrating strong demand
Media Coverage
Secured multiple placements in key publications across digital, print and radio (including interviews with key stakeholders such as GWR and Pulhams Coaches) such as Oxford Mail and BBC News.
Successfully hosted a launch event generating additional media coverage
The Feedback
Helen Scholes, Marketing Manager of GWR, praised the campaign
"Many thanks for sharing these results and a huge well done as I know how much work went into it."